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June 20, 2012Springbok Atlas Tours & Safaris has partnered up with Grosvenor Tours, effectively creating a single entity operating under multiple brands. Both the companies are owned by Imperial, one of South Africa’s leading companies in the transport for hire business.
Gary Lotter, CEO of Springbok and Grosvenor, announced that while the two operations have been brought together to create operational and administrative synergies, they will continue to operate as separate brands and independently in their specific market niche.
He explained that both brands will “continue to operate with independent reservations and sales teams”.
However, the companies have consolidated their product buying for both brands and will be engaging in joint purchasing by a single merged team under the leadership of Martin Wiemers, Director for our Namibian business and Sonia Grunewald, product, contracting and tour systems manager for the South African products.
In addition, Springbok Atlas and Grosvenor Tours will share a merged support and administrative infrastructure in areas such as finance, administration, marketing support, IT and more.
