FlyNamibia participated in the world’s largest tourism expo, the ITB in Germany, in early March. Together with the Namibia Tourism Board and several other tourism operators, FlyNamibia’s team had three full days of back-to-back meetings with global tourism operators to promote Namibia as the ultimate travel destination. Over 10,000 exhibitors from more than 180 countries and regions attended the ITB, with nearly 40,000 visitors drawn to the expo on the first day alone.
Text Elzanne McCulloch | Photographs Le Roux van Schalkwyk
From the Winter 2023 issue
The biggest highlight of FlyNamibia’s ITB experience was the launch of a new partnership with beloved Namibian personality, EES. He is a Namibian kwaito and hip hop artist known for his unique fusion of African rhythms with western pop and rap beats. EES has released over a dozen albums and won multiple awards for his music, making a name for himself in Namibia, his home country, as well as in Germany, where he currently resides. EES has used his platform to promote Namibian culture and tourism. In Namibia he is an icon, a larger-than-life personality and the perfect fit to become FlyNamibia Safaris’ brand ambassador. Through a one-year partnership, FlyNamibia and EES aim to promote Namibia as a holiday spot by sharing its wonders with the world.
Namibia is known as the most iconic and diverse safari destination in Africa, offering visitors endless natural beauty, diverse cultures and remarkable wildlife. FlyNamibia Safari is causing a revolution in the Namibian tourism industry. It enables travellers to significantly cut down the hours needed to reach our vast country’s far-flung destinations, giving them more time to truly discover, enjoy and absorb the wonders of this land of endless horizons, to build more memories and make the most of their Namibian adventure. With FlyNamibia Safari, tourists can easily access the best of Namibia’s top destinations, including Sossusvlei, Swakopmund, Twyfelfontein, Damaraland, Etosha National Park and the magnificent Zambezi Region. FlyNamibia Safari operates a Reims F406 aircraft to these destinations from Windhoek. Daily hop-on-hop-off shuttle flights make it possible for tourists to depart directly to their preferred safari destination, without unnecessary stopovers, shortly after landing at Hosea Kutako International Airport.
Through their partnership with EES, FlyNamibia aims to celebrate everything that makes Namibia special and to ensure that Namibians as well as the country’s German core tourism market and the rest of the world join the celebration. Together, FlyNamibia and EES look forward to a year of promoting Namibia as the ultimate travel destination to the world. TNN